THE WORLD’S BIG SLEEPOUT
Have a Nice Day
100 million people are homeless across the world, but it can be hard to relate. To promote the charity ‘The World’s Big Sleepout’ I came up with the idea to show a day in the life of someone struggling with homelessness via a rough-and-ready POV film.
With minimal budget to play with, we were delighted to see it delivered 68k engagements, was voted The Drum's 'Creative Work of the Week' and was shared by Will Smith.