STARBUCKS
Keep Doing You
The New Year arrives with a whole lot of pressure… new year’s resolutions, motivational quotes, being the ‘best you’.
So to launch Starbucks’ feel good winter range we decided to be the inspirational brand by inspiring exactly… nothing. Nothing but enjoying a moment with your fave coffee, voicenoting your bestie, ctch up on TikTok.
Across DOOH, social and digital our campaign used a tongue-in-cheek TOV and vibrant visual style to encourage our customers to simply enjoy the small stuff. This was our first campaign for Starbucks as their leading agency (no pressure).
They absolutely loved that we took their brand in a bold, fresh direction and were thrilled with the results (one of our videos reached 4.5 million views on TikTok which was much higher than anything previous).
DOOH - parodying motivational quotes to promote our coffees.
Social Video - showing that small moments are where the good stuff happens.
Digital - promoting the winter range with a fresh, playful across website, app and paid.
Email - subverting the boring emails that flood our inbox to drive cut-through to Gen Z.
