ROYAL OPERA HOUSE
New Worlds Await
After I helped to pitch in 2021, we became Royal Opera House’s lead agency.
The task was to reposition the brand for a fresh audience of culture lovers. So after two years of staying at home thanks to the pandemic, we developed a new creative platform ‘New Worlds Await’ that tapped into people’s collective desire for escapism. Each touchpoint invited people to step into new worlds via a portal-like device.
For an institution like the Royal Opera House, this was a brave step and we worked closely with the brand to move them in a fresh direction, while also not alienating their loyal older fanbase.
We launched our brand campaign across TVC, OOH, social and digital, as well as helping them to promote their new online streaming platform and their promotion for under 25 year olds.
I was the creative lead on this brand, working both as copywriter and art director.
TVC - taking viewers on a journey through undiscovered places.
TVC -
DIGITAL STREAMING
The Royal Opera House wanted to
OOH - Inviting commuters to escape into magical new worlds.
TVC -
ROYAL OPERA HOUSE STREAM CAMPAIGN
To launch the Royal Opera House’s new streaming platform we wanted to show the endless productions available to discover online.
Without the option of doing a shoot, we used their existing footage with dynamic edits to evoke a sense of escapism.
Each world becomes a portal to the next, creating an infinite loop of new worlds.
£25 TICKET VIDEOS - promoting their £25 tickets by using kinetic type to summarise seemingly inaccessible opera and ballet plots in 25 words.
ONLINE - turning devices where you can watch the productions into dynamic sets.
TVC - without being able to do a shoot we cleverly edited their available footage to show the infinite worlds available to explore online.