GSK ORAL HEALTH
GSK owns some of the world’s biggest oral health brands but let’s face it, the category isn’t the most exciting.
We were tasked to inject some playful energy into five of their brands with a full year’s worth of content.
After helping to pitch for the account, I was appointed creative lead for Poligrip and Corsodyl and came up and developed with a suite of fun-filled content to reinvigorate their brands.
POLIGRIP
People are getting divorced the same time they’re getting dentures. And nothing should stop you getting back on the dating scene, not least your teeth. We created a three-part dating show for GSK’s denture seal Poligrip. It amassed 7.8 million views and 1 million engagements. And one of the couples is still together - so hit me up for matchmaking ;)
Check out my favourite episode here:
CORSODYL
Corsodyl wanted to normalise the issue of bleeding gums amongst a male audience. So we got Harlequins Rugby Team to open up about their own bathroom habits in a three-party series with the help of Vicky Pattison.
It was a daring move for a GSK owned brand but it paid off. The campaign over-delivered by 599% on social.
Check out my favourite episode here:
